What exactly is ‘Going Green‘ in Real Estate?

It is one of the most popular phrases in today’s marketing, isn’t it? In some industries, it’s very obvious what ‘Going Green’ means to the business: Household chemicals become less harmful to the environment, in the car industry automobiles become less hazardous to the earth and consume less energy, etc. etc. How does ‘Going Green’ apply to Real Estate?

As a Realtor who has obtained the Green Designation from the National Association of Realtors, here are a few benefits to you, the real estate client of a designated Green Realtor:

• If you are buying a home, a Green Realtor can help you identify features of a home that will consume less energy, thereby saving you money on your monthly expenditures. A Green Realtor can help you analyze the appliances of a home, the roofing materials, and construction type in terms of energy efficiency. A Green Realtor also has an extensive list of contractors who can help you fill in the gaps of your home’s energy features and resources, to maximize your new homes Green Factor.

• If you are selling a home, a Green Realtor can assist you in identifying the features of your home that will attract buyers based on the Green Factor. Your Green Realtor can also make recommendations on improvements to not only help make your home better positioned to sell in today’s energy conscious climate, but changes that are also fall into the tax incentive category.

• If you are a Builder, your Green Realtor can introduce you to the ‘Green Language’ that Buyers are speaking today, and help you incorporate those features into your marketing plans.

Click Here and find out more about the Green Designation and contact your local Arlington, Belmont, Cambridge, & Lexington Green Realtor Resource.

Do you have questions about your home, or upcoming purchase, and what you can do to ensure it’s ‘Green’? We’re here to answer your questions!